CH&LA’s Jennifer Wheaton Honored with CalTravel’s Emerging Leaders Award

Jennifer Wheaton, CH&LA Marketing Manager

Jennifer Wheaton, Marketing Manager for the California Hotel & Lodging Association (CH&LA), was recognized by the California Travel Association with the 30 and Under Emerging Leader Award. The award was presented during the California Travel Summit yesterday at the Sacramento Convention Center.

Ms. Wheaton started with CH&LA as the California Bed & Breakfast Association (CABBI) Program Manager and was quickly promoted to CH&LA Marketing Manager last year.  In that time, she has advanced CABBI’s efforts substantially.  Just recently, Ms. Wheaton completely redesigned the CABBI web site, implemented a highly successful search engine optimization program, and has managed the on-line advertising program that has grown exponentially since she began managing the effort.  Additionally, Ms. Wheaton produced the CABBI Travel Guide ahead of schedule and under budget and received an Award of Excellence from the International Society of Hotel Association Executives for this publication last December.

“Jennifer’s desire to learn and her pursuit of educational opportunities have benefitted the organization greatly as she further develops into an industry leader,” said Rick Anderson, CH&LA Chair and owner of the Casa Tropicana Inn.  “We at CH&LA and CABBI are grateful for her commitment to our industry and appreciate her dedication.”