CH&LA selects Green Key Global as its Preferred Green Certification PartnerTue Oct 6, 2015
The California Hotel & Lodging Association (CH&LA) has selected Green Key Global’s Green Key Eco-Rating Program as its official sustainable certification program for the state’s lodging industry. The selection of Green Key Global as its certification partner complements a drive by the association to instill a culture of sustainability amongst its lodging members.
This partnership will see Green Key Global working with CH&LA to educate its members on the variety of benefits that third-party verification brings to the table. In addition to valuable resources such as toolkits, templates, and detailed performance reports, Green Key provides certified members with a variety of marketing benefits designed to support the sharing of their initiatives amongst their many stakeholders. Green Key Global will also promote their rating via its Listing Affiliate Network (AAA, Travelocity and motels.com to name a few), the Green Key Global website and social media channels.
“As the largest state lodging association, we are excited to have a partnership with Green Key Global to promote eco-friendly sustainability practices,” said Lynn Mohrfeld, President & CEO for CH&LA. “The lodging industry here in California has been a leader in the green sustainability movement and Green Key’s certification program will further assist our state’s lodging properties in improving their environmental performance for their guests.”
The Green Key Eco-Rating Program focuses on the main operational areas within a facility including an emphasis on policies, procedures and training. Within those operational categories attention is placed on a number of key areas related to sustainability including energy, waste and water management, community involvement, land use, indoor air quality and more.
“This partnership with the CH&LA demonstrates the association’s commitment to assisting their members in becoming leaders in environmental performance,” stated Tony Pollard, Managing Director for Green Key Global. “We look forward to supporting their members’ initiatives throughout all corners of the state.”
For CH&LA members interested in being certified using Green Key Global, more information can be found at www.calodging.com under the member services section.
About the California Hotel & Lodging Association
The California Hotel & Lodging Association (CH&LA) is the largest state lodging industry association in the nation and a Partner State Association of the American Hotel & Lodging Association. Its members include all segments of the lodging industry including the California Association of Boutique & Breakfast Inns - California’s largest association of professional innkeepers and certified boutique hotels and bed and breakfast inns. CH&LA is the leading resource for communicating and protecting the rights and interests of the California lodging industry. CH&LA was established in 1893. CH&LA is on the web at www.calodging.com.
About Green Key Global
Green Key Global is a leading environmental certification body with over 2,000 members offering a suite of sustainability programs designed specifically for the lodging industry. For more than 17 years its flagship program, the Green Key Eco-Rating Program, has been evaluating, inspecting, and certifying hotels and resorts based on their commitment to sustainable “green” operations. In support of this, Green Key Global simultaneously educates members on the value these initiatives have on an environmental, social and economic level. The Green Key Eco-Rating Program and its sister program, the Green Key Meetings Program, are comprehensive environmental audits that allow facilities to benefit on several fronts – cost savings, increased bookings from conscious consumers and meeting planners and responsible corporate citizenry. The Green Key Carbon Calculator, free to members of the Green Key Eco-Rating Program, is a tool designed to assist in tracking their carbon footprint. Visit www.greenkeyglobal.com for more information.