James O. Abrams
President & CEO
Those of you who enjoyed Calvin & Hobbes as much as I did will remember “Calvin Ball,” the chaotic game that Calvin and his tiger played. It was a game that had rules – plenty of rules that changed constantly, depending on the whim of whoever appeared to be in charge of setting the rules at any given moment in time.
Many people, myself included, thought that Calvin Ball was an apt metaphor for the challenge we all have trying to follow life’s rules in an environment where the rules change quickly and with no apparent rhyme or reason. This is especially true in business, and what we all need is resource that explains the rules of the game and makes them intelligible.
If you are involved in owing, operating, or working for a lodging enterprise in California, the California Hotel & Lodging Association is that resource – we can help you win at Calvin Ball!
Regardless of your needs, CH&LA has information, advice, and other resources that will help you succeed. Whether it has to do with educating and training your staff members, cutting expenses and saving money in your operations, getting answers to your legal and operations questions, putting more heads in your beds, or understanding and dealing with the legislative and regulatory bodies in Washington, DC, in Sacramento, or in your own backyard, CH&LA goal is to provide you with what you need to follow all of the rules of Calvin Ball and succeed.
If you are involved in lodging in California, there is no better investment that you can make than the California Hotel & Lodging Association.
The staff, officers, and directors of CH&LA sincerely hope that 2007 is an outstanding year for you, and we promise to make available all the resources you need to succeed. Please don’t ever hesitate to call on me if there is anything we can do to help you understand how to play Calvin Ball at your property!
To review all of the programs, benefits, and services which the California continually offers to its members, just browse through our web site.
