CH&LA is the indispensable resource for communicating and protecting the rights and interests of the California lodging industry, for providing educational training and cost-saving programs for all segments of the industry, and for supporting strategic alliances to promote the value of California tourism and travel.
Association History -- On November 15, 1893, a group of 36 men and women came together to form the first organized statewide association of California innkeepers. Born as a fraternal body through which lodging owners and operators could share ideas and socialize, the Southern California Hotel Association established the basic framework for adequately representing the interests and goals of California’s multifaceted lodging industry.
In 1911, the American Hotel Association (now the American Hotel & Lodging Association) was founded to serve the needs of the lodging industry at the national level. The Southern California Hotel Association joined the national association that same year.
The next year saw the formation of another state lodging association, the California State Hotel & Motel Association, which included the Northern California Hotel Association.
For many years, California innkeepers were represented by these two trade groups, but due to an increase in legislative activity affecting the lodging industry, a corresponding increase in member needs and the continued development of the industry, it became apparent that one unified association could best serve the goals of the industry in California. Thus, on May 1, 1970, the Southern California Hotel Association and the California State Hotel & Motel Association joined forces to create the California Hotel & Motel Association, with a total of 445 property members.
In 2001, the industry saw yet another name change at both the state and national level to the California Hotel & Lodging Association in conjunction with the American Hotel & Lodging Association.
Over the years, with increasing governmental oversight of the hotel and lodging industry, along with other forces influencing the direction of the industry, the focus of the Association has shifted toward that of today’s trade association by instituting governmental advocacy, professional education and industry communication programs on behalf of its membership.
Today the California Hotel & Lodging Association, along with the 2007 merger with the California Association of Boutique & Breakfast Inns (CABBI), continues to aggressively represent all facets of today’s lodging industry as it has grown to become the largest and most influential state lodging industry association in the country. By building on the goals and objectives planted in 1893 and cultivated since its inception, CH&LA is realizing its mission to protect the rights and interests of the California lodging industry.