The California Hotel & Lodging Association produces and participates in many types of events for the benefit of our members and the industry.  From speaking at local industry meetings to statewide conferences, CH&LA seeks to educate and inform the lodging industry on the latest issues and opportunities.

We’re always adding educational events to keep the industry updated, so please be sure to keep checking back!

For event sponsorship opportunities, click here.

"CH&LA's seminar series, Disaster Preparedness, was very timely and provided industry-specific examples, crisis planning, and opened up a dialogue with emergency planning personnel that was invaluable to those in attendance."

Jim Kelly
Regional Director, Loss Prevention
Marriott International


InnSpire Conference Committee Meeting

Local Associations Gov’t Relations Call

Everything You Need to Know About the OTA’s and More…

Whether we are talking about, Expedia, or signing up with Airbnb, there are a multitude of paths and pitfalls awaiting you. Come listen as Sara Shusta shares her wealth of knowledge and wisdom and explains the potential costs involved in each of these endeavors. You won’t want to miss Sara’s understanding and explanation of the history of the OTA’s and the future outlook on navigating these murky waters. 

SFSDA Meeting


Please email Jennifer Flohr at

InnSpire Conference Committee Meeting

CABBI Council Meeting

Low Season Strategies

Just because your property has a low season doesn’t mean that you have to have a low level of revenue! Learn how to effectively market your low season to your guests, whether that’s through email marketing or creating low season specialty packages or everything in-between. RezStream’s Digital Marketing Manager Liz Day will share a variety of tried and tested tactics to add to your toolkit. You’ll understand how to adapt your marketing and messaging to continue high season revenues year-round.

Security AllIance Forum & Expo

Save the date. More details coming soon...

Local Associations Gov’t Relations Call

Gov’t & Legal Relations Committee/CHALPAC Meeting

Executive Committee Meeting

CABBI Council Meeting

Innkeeping As a Profession

More details coming soon...

InnSpire Conference & Trade Show

More details coming soon...