The California Hotel & Lodging Association produces and participates in many types of events for the benefit of our members and the industry.  From speaking at local industry meetings to statewide conferences, CH&LA seeks to educate and inform the lodging industry on the latest issues and opportunities.

We’re always adding educational events to keep the industry updated, so please be sure to keep checking back!

For event sponsorship opportunities, click here.

"CH&LA's seminar series, Disaster Preparedness, was very timely and provided industry-specific examples, crisis planning, and opened up a dialogue with emergency planning personnel that was invaluable to those in attendance."

Jim Kelly
Regional Director, Loss Prevention
Marriott International


EMV: Are You Ready…Or Not?

Credit Card processing guru, Art Lieberman, will conduct a webinar explaining the origins of the new chip cards and the EMV terminals required to process them. He will explain the impact on banks, processors, merchants and consumers and also explain the chronology of getting the new program going and simplify confusion that it has caused.

InnSpire Conference Committee Meeting

Operational Solutions to Offsetting the Increased Minimum Hotel Wage

In order to mitigate the impact of the increased wage, hotels should consider evaluating their operations to find ways to offset these costs. This presentation reviews ways that establishments can cut operational costs in order to keep their bottom lines intact while avoiding mistakes that could lead to costly litigation.

CABBI Council Meeting

SFSDA Meeting

This months meeting will include guest speaker, Peter Street Director from AMBrox. Peter's presentation will cover how a new device such as a smoke detector can detect gunshot sounds during an active shooter situation.

Low Season Strategies

Just because your property has a low season doesn’t mean that you have to have a low level of revenue! Learn how to effectively market your low season to your guests, whether that’s through email marketing or creating low season specialty packages or everything in-between. RezStream’s Digital Marketing Manager Liz Day will share a variety of tried and tested tactics to add to your toolkit. You’ll understand how to adapt your marketing and messaging to continue high season revenues year-round.

Security Alliance Forum & Expo

Join California hospitality professionals for a full day of security training and updates. This one-day conference is jam-packed with networking, education and a security expo that will showcase products and services for security professionals. There will be two tracks this year - a security track and a risk management track - making this conference greater than ever before by appealing to a broader audience.

Local Associations Gov’t Relations Call

Gov’t & Legal Relations Committee/CHALPAC Meeting

Executive Committee Meeting

CABBI Council Meeting

Southern California’s 28th Annual Visitor Industry Outlook Conference

Join the Collins College of Hospitality Management with CBRE Hotels at the 28th Annual Southern California Visitor Industry Outlook Conference to be held at Embassy Suites LAX North Hotel. Hear from noted experts, representing a range of travel sectors, offer their best assestment of the southern California economic situation and how it may affect your business. All attendees recieve an electric link of CBRE Hotel's 2017 Lodging Forecast and will be able to enjoy a continental breakfast buffet before the conference begins.

2016 GetGlobal Conference

Have you long considered expanding your hotel or company into new or additional foreign markets, but lack the knowledge and network to make it happen? If so, you may want to consider attending GetGlobal 2016.

CH&LA’s 2016 Annual Meeting & Stars of the Industry Awards

On November 18, 2016, the California Hotel and Lodging Association (CH&LA) will honor the exemplary individuals and properties in the lodging industry! The Annual Stars of the Industry Awards will be held at Terranea Resort in Rancho Palos Verdes. CH&LA’s Stars of the Industry Awards will honor the lodging employees and properties that best symbolize the quality service of the industry.

Innkeeping As a Profession

More details coming soon...

InnSpire Conference & Trade Show

More details coming soon...