Low Season Strategies

Event Details

Just because your property has a low season doesn’t mean that you have to have a low level of revenue! Learn how to effectively market your low season to your guests, whether that’s through email marketing or creating low season specialty packages or everything in-between. RezStream’s Digital Marketing Manager Liz Day will share a variety of tried and tested tactics to add to your toolkit. You’ll understand how to adapt your marketing and messaging to continue high season revenues year-round.

Webinar Pricing:   Members - Free   |   Non-member - $120

Webinar presented by:

Liz Day, Digital Marketing Manager, RezStream - Liz Day is an Internet Marketing Account Manager for RezStream. In her role at RezStream, Liz plays a vital role in the company’s Internet marketing client management. Using her broad base of expertise, Liz is involved in search engine optimization, pay per click account management, website content writing and design critique, and social media options for her clients. Liz also helps RezStream stay on top of the Internet marketing field by competitor analysis and watching travel trends for relevance.

Liz attended the University of Iowa and received a Bachelor of Arts degree in Marketing with a minor in French. Shortly after graduation, she moved to Colorado to explore what opportunities were available in the marketing field. Liz has experience in traditional marketing practices as well as in sales. She has always had a passion and interest in Internet marketing due to its valuable role in today’s business place.