Northern California Hotel and Lodging Conference

You are invited to the Northern California Hotel & Lodging Conference on Thursday, October 1, 2009 at the Doubletree San Jose. This conference and trade show will mirror the highly successful Southern California Conference & Trade Show. A tried and true formula of educational seminars and trade show all in one day.  Exhibitors, this one-day format provides you maximum exposure to hundreds of hoteliers. The Southern California Trade Show sold out; so don't delay, register now for the premier event this fall in Northern California. Hoteliers, you will not want to miss these high quality seminars from top industry speakers, lunch with industry executives and purchasing discounts on product and services at the tradeshow. Area educational institutions with hospitality programs will be in attendance to share their curriculum and expose future hoteliers to the industry. Anyone in the lodging industry is invited to take advantage of this special opportunity. We look forward to seeing you there! Who says there is no such thing as a FREE Lunch? Exhibitor Mail/Fax Registration Hotelier Mail/Fax Registration Online Exhibitor Registration Online Hotelier Registration Exhibitor & Trade Show Specials Thursday, October 1, 2009 Conference A collaborative educational event and trade show produced by CH&LA and AAHOA. Thursday, October 1, 2009 Doubletree San Jose 2050 Gateway Place San Jose, CA 95110 SCHEDULE OF EVENTS
8:00 am - 5:00 pm	Registration
8:30 am - 9:30 am	Concurrent Educational Sessions
	Itch, Scratch, Splash - Presented by S. Carl Morello, PE, ARM, ALCM Managing the risk of rash, bed bugs and pool liability. Are Your Systems Secure? PCI Compliance - Presented by Jim Abrams, CH&LA Member Legal Advisor What it means, why you are at risk and how you can protect your hotel.
9:45 am - 10:45 am	Concurrent Educational Sessions
	Group Sales Contract Law - Presented by Steve Rudner, Rudner Law Offices What has changed with these economic times in regards to group contracts? Come get your questions answered. Employment Law Panel - Presented by Christine Long, Berliner Cohen, Travis Gemoets, JMBM LLP, Pamela Swindells, Kaiser, Swindells & Eiler, moderated by Hitesh Bhakta, Law offices of Norman A. Filer The state's top attorneys address the biggest employment law issues effecting hoteliers today. Demystifying Google Analytics (Meet the Speaker)- Presented by Vikram Singh, CEO of Evision Worldwide Learn how to use Google Dashboard, understand visitor stats, track goals and bounce rate analysis.
11:00 am - 12:00 pm	Concurrent Educational Sessions
	Social Networking Sites - Do's and Don'ts in the Workplace - Presented by Jeff Thurrell, Fisher & Phillips, LLP Employers need to take a proactive approach to handling the explosion of technology. When does social networking require intervention? Business Improvement Districts - How to Use Them Effectively Learn how to develop and use BIDs and TIDs to help increase your business and revenue. Panelists: Tom Bennett, Sr. Vice President of Sales & Services for the Sacramento Convention and Visitors Bureau Dan Fenton, President and CEO of Team San José John Lambeth, President of Civitas The ADA - Are You Compliant? - Presented by Chris Taylor, Owner & CEO, ADA Compliance Consultants This seminar is to educate you, not scare you, on the American with Disabilities Act (ADA). Chris Taylor will review how it affects you as a business/property owner. He will talk about how to do a brief self analysis, where the typical problem areas are, exceptions and the assumption that California and Federal codes are one in the same. Learn how to protect your hotel against “drive by” ADA lawsuits and take advantage of tax credits and deductions for performing ADA upgrades.
12:00 pm - 2:00 pm	Trade Show set-up
12:15 pm - 1:45 pm	Lunch with Industry Leaders Panel
	Panel Discussion with: Eric Jacobs - Senior Vice President, Lodging Development, Marriott International, Inc. Mark Burden - President & CEO, Rim Hospitality Anupam Narayan - President & CEO, Red Lion Corp. Alan Reay - President, Atlas Hospitality Rajiv Trivedi - Chief Development Officer, La Quinta Corp.
1:40 pm- 2:00 pm	Vendor Meeting in the Trade Show
2:00 pm - 5:30 pm	Trade Show
3:30 pm - 4:30 pm	AAHOA Women in Hotel Lodging
4:30 pm - 5:30 pm	Reception (In the Trade Show Hall) Sponsored by Vizergy
6:00 pm	AAHOA Business Meeting & Dinner
	Schedule subject to change
	Accommodations Doubletree San Jose (408) 453-4000 $140 +
	Exhibitor Mail/Fax Registration Hotelier Mail/Fax Registration Online Exhibitor Registration Online Hotelier Registration