The NOW Generation Unveiled: Successfully Marketing to Millennial Travelers
Event DetailsPast Event: Wednesday, December 4, 2013 at 10:00am - 11:00am Venue: Member Webinar
Join veteran hotelier Robert Rauch and travel content marketer Junvi Ola, as they highlight the secrets to Gen Y marketing for hotels and resorts. Incorporating examples from both within and outside of the hotel industry, they'll provide insight into the minds of these elusive consumers, including what it takes for them to bond with your hotel brand and the unspoken rules of “speaking Millennial.” Learn what Millennials look for before they make a reservation and the best ways to engage with them.
CLICK HERE to register for this FREE, members-only webinar.
Robert Rauch serves as President of R. A. Rauch & Associates, Inc. in San Diego and is General Partner in Del Mar Hotels, Inc. Mr. Rauch's education qualifications include a bachelor’s degree in Hotel Administration from Western International University and a master’s degree in Tourism Administration from Arizona State University. Mr. Rauch sits on the board of directors of the San Diego Tourism Marketing District and has served as Chairman or President of several tourism organizations nationally, regionally and in San Diego. Mr. Rauch also teaches a class at Arizona State University’s Resort Leadership program, and publishes Hospitality Innsights on the web at www.hotelguru.com and is a regular speaker at hotel industry conferences.
|Junvi Ola is the industry's leading hotel and resort copywriter and content marketer. As the principal writer/editor at Hospitality Content Studio, she works with hotels and resorts, DMOs, and other travel businesses to tell their stories to entice and engage travelers and meeting planners. She writes and edits for travel Websites, email marketing campaigns, blogs, brochures, press releases, and social media. Junvi has several years of destination marketing experience at the San Diego Tourism Authority, is a principal blogger at Cvent, and has a decade of experience creating content for print, TV, radio and the Web. http://hospitalitycontentstudio.com/|