Why Hospitality is Now a Science and no Longer an Art

Event Details

The hospitality Industry is changing by the minute and this creates challenges for hoteliers to keep up with the latest trends. Learn why hospitality is now a science and no longer an art. Operationally, a GM must have traditional hospitality service skills to ensure great reviews, as well as have knowledge of insurance, technology, mobile tech, and service leadership. There are more examples; this is just the tip of the iceberg!

Webinar Pricing:   Members - Free   |   Non-member - $99

Webinar presented by:

Robert A. Rauch, CHA, President and CEO, R. A. Rauch & Associates, Inc. -  Robert A. Rauch, CHA is currently President and CEO of R. A. Rauch & Associates, Inc and RAR Hospitality, it’s management arm. Founded 25 years ago, the company has grown from 1 employee to 500 as of today and has become a leading hospitality management and consulting firm. Rauch has over 35 years of hospitality-related management experience in all facets of the industry.


Widely recognized as the "hotel guru," Mr. Rauch maintains a blog where he expounds upon insights and trends in the hospitality industry at www.hotelguru.com. Along with the blog he founded in 1996, he also publishes Hospitality Innsights, an electronic newsletter that is distributed monthly. Rauch has spoken to industry organizations and hotel groups in every region in the U.S. and most major U.S. cities and is quoted frequently in newspapers and in all major media.


Mr. Rauch held nearly every position in the hotel business including General Manager of full-service Four Diamond hotels for Hilton and Embassy Suites. His education includes a bachelor’s degree in Hotel Administration from Western International University and a master’s degree in Tourism Administration from Arizona State University. He is a Certified Hotel Administrator and has served as chairman of numerous tourism organizations nationally and in the western U.S.