As the leading voice of the California lodging industry, CH&LA
is the primary source of California lodging information for the news
media. We are pleased to offer an extensive array of resources to members
of the media, including access our national affiliate’s (American
Hotel & Lodging Association) full-service research
center dedicated
to collecting data about the industry.
In addition, CH&LA works with industry experts who possess specialized
knowledge ranging from technology and risk management to sales
and marketing — putting you in touch with the expertise you require.
We welcome you to explore the resources in our press room and throughout
the entire website. For further assistance, contact Lynn Mohrfeld,
President & CEO of CH&LA directly at (916) 554-2664 or
via e-mail.