CH&LA’s Jennifer Flohr Named ISHAE Chair for 2018

St. Pete Beach, FL -- Jennifer Flohr, CMP,CAE, Senior Vice President for the California Hotel & Lodging Association (CH&LA) has been named as the 2018 Chair of the International Society of Hotel Association Executives (ISHAE) at the ISHAE Winter Summit at the Don CeSar Hotel in St. Pete Beach, Florida.

ISHAE provides professional development and networking opportunities for lodging association executives, and represents the unified voice of state lodging associations in collaboration with national industry partners. Flohr has been participating in a leadership role in ISHAE for three years now. Since 2010, CH&LA has won seven ISHAE Awards of Excellence, given annually to the best lodging association programs and services and is widely recognized within the hotel and lodging industry.

Flohr joined CH&LA in 2003 as a Membership Manager. Through several subsequent promotions from Director of Membership to Director of Meetings & Events, she has risen to her current position of Senior Vice President in 2010. Flohr received a Bachelor’s Degree in Journalism/PR from Chico State and is also a Certified Meeting Professional (CMP) and Certified Association Executive (CAE) as designated by the American Society of Association Executives.

Flohr is a past President and board member of the Sacramento/Sierra Nevada MPI Chapter, winning Chapter Leader of the Year in 2011 and Planner of the Year in 2015.

“Congratulations to Jennifer in her new role as the new chair of ISHAE,” stated Lynn Mohrfeld, CAE, President & CEO of the California Hotel & Lodging Association.  “It’s an honor to be able to give back to the industry in this leadership role.”



About the California Hotel & Lodging Association (CH&LA)
The California Hotel & Lodging Association (CH&LA) is the largest state lodging industry association in the nation and a Partner State Association of the American Hotel & Lodging Association. Its members include all segments of the lodging industry including the California Association of Boutique & Breakfast Inns (CABBI) – California’s largest association of professional innkeepers and certified bed and breakfast inns. CH&LA is the leading resource for communicating and protecting the rights and interests of the California lodging industry. CH&LA was established in 1893. CH&LA is on the web at

About the International Society Hotel Association Executives (ISHAE)

Formed in 1946, ISHAE is a professional association consisting of the chief staff executives and other staff of local, state, national and international lodging trade associations. ISHAE's purpose is to provide professional development and networking opportunities for lodging association executives.