The California Association of Boutique and Breakfast Inns Program Coordinator Jenn Wheaton, Receives International Award

Jenn Wheaton, CABBI Program Coordinator, center, accepts her RISE Award.Minneapolis, MN -- Meeting Professionals International (MPI), the global association for meeting professionals, presented Jenn Wheaton of the California Association of Boutique & Breakfast Inns (CABBI) with a 2014 Recognizing Industry Success and Excellence (RISE) Award at the MPI Word Education Congress in Minneapolis, MN.  
The RISE Award for Young Professional Achievement was awarded to Wheaton for her strategic use of technology and social media to help the bed and breakfast industry in California embrace a new generation of travelers. As a program coordinator for CABBI, Wheaton provides training to members on how to use new and existing marketing channels to reach audiences and has updated the organization’s website as well as increased their use of social media. Wheaton has also leveraged her marketing and web development talents to improve the MPI Sacramento/Sierra Nevada Chapter’s website, newsletter, and member directory.
Shown in picture on the right is Jenn Wheaton, accepting her RISE Award in Minneapolis with Chairman of the MPI Foundation Board, Gus Vonderheide, Vice President of Global Sales-Americas, Hyatt Hotels & Resorts and Jennifer Flohr, CAE, MPI Sacramento/Sierra Nevada Chapter President and California Hotel & Lodging Association Senior Vice President.
“Jenn’s ability to affect change and add value to a CABBI membership has been a tremendous benefit for the members and the association,” said Lynn Mohrfeld, President & CEO of CABBI.  “The RISE award is a validation of her efforts and the impact and influence she has had on this segment of the industry.”  
Recipients of RISE Awards were selected for exceptional achievements in leadership, community and organizational initiatives, and are honored at the annual RISE Awards presentation and luncheon on August 3, 2014, during MPI’s World Education Congress (WEC) in Minneapolis.
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About the California Association of Boutique & Breakfast Inns (CABBI)
Established in 1991, The California Association of Boutique & Breakfast Inns (CABBI) is a nonprofit, statewide organization that is dedicated to ensuring the highest quality standards in bed and breakfast inn accommodations. Learn more at