Visit California Releases 2012 California Travel Impact Reports

Visit California

Visit California released their California Travel Impacts report for 2012, which shows that travel-related spending in the state generated $106.4 billion in revenue, $6.6 billion in local and state taxes, and supported employment for 917,000 state residents.

  • Spending. Total direct travel spending in California was $106.4 billion in 2012(preliminary). During the past year, travel spending increased by 4.5 percent in current dollars. Although this is slightly less than the 7.1 percent increase the preceding year, most of the 2010-11 increase was due to price increases for transportation and lodging.
  • Tax Revenues. The growth in local tax revenues (7.8 percent) was driven by increased lodging tax receipts due both to room demand and room rates.
  • Travel Activity. Major indicators of visitation are also positive for the third consecutive year. Room demand, as measured by Smith Travel Research, increased by 3.6 percent from 2011 to 2012, following a 4.4 percent increase the preceding year.
  • California's average room rate of $124.23 in March was up 4.1% from 2012, and Q1 ADR of $122.92 was up 4.3% from a year ago.