Advocacy

We protect your business through extensive advocacy and legislative efforts. CHLA, as the voice of California's lodging industry, participates at all levels of government, ensuring our members’ interests are clearly represented and fervently pursued. Our partnership with the American Hotel Lodging Association (AHLA) fosters engagement on national issues that impact the lodging, tourism, and business climate are aggressively lobbied. In California, CHLA actively lobbies the California State Legislature, as well as administrative and regulatory agencies in a continuous effort to protect our members’ rights and have a significant impact on public policy. CHLA also has local partnerships with regional lodging and destination marketing associations to address issues that may have a wider effect on the industry.

CHLA strives to increase its members' impact at the Capitol, wheather in California or in Washington, D.C. by establishing partnerships and participating in, and even creating, business-friendly coalitions. CHLA has enhanced our industry’s reach through strong relationships with AH&LA, AHOAA, United States Travel Association, Visit California, CalTravel, California Restaurant Association (CRA), California Manufacturing and Trade Association (CMTA) and the California Chamber of Commerce, among others.

CH&LA’s Board of Directors sets the policies and priorities for the association under the guidance of the Government & Legal Relations Committee and support of CH&LA’s Political Action Committee (CHALPAC). These policies and priorities are implemented by the CH&LA CEO and Legislative and Communications Coordinator in conjunction with Public Policy Advocates (PPA), CH&LA’s contract lobbying firm.
 
 
 
"CH&LA is my connection to Sacramento and Washington, D.C. Through their legislative programs, and those of the American Hotel & Lodging Association nationally, our property is protected from adverse legislation and has benefited from all CH&LA's efforts in all aspects of governmental affairs time and time again.”

Luis C. Barrios
General Manager
Best Western Hacienda Hotel-Old Town