Analytics 2.0 - Use Analytics to Supercharge Your Website’s Performance and Revenue

Event Details

Learn to put an end to faith based marketing programs that are hurting your brand and revenue. In this session, you’ll learn how to get insights from analytics data. These insights can vastly improve your website’s visibility, conversion and profitability. This approach focuses on breaking down, segmenting and understanding the information hiding in plain sight to strengthen your business performance. Knowing how to use analytics is a MUST for anyone involved in any marketing & revenue decisions.

  • Understanding the new KPI’s
  • Transition into Analytics 2.0
  • Joys of Data Segmentation
  • Measuring your hotel’s online success
  • Which analytics program is right for you?
  • Hotel competition analysis
  • Measure, analyze and influence guests’ online behavior
  • Testing and experimentation
  • Avoiding analytics traps          

CLICK HERE to register for this FREE members only webinar.

Speaker Bio:

Vikram’s specialty is optimizing online presence and revenue for hospitality and travel assets. Evision’s clients have experienced his unique approach first-hand. Using analytical data and experienced-based insights, he fine-tunes online presence, pricing, distribution, and conversion strategies to transform a hotel’s revenue potential. He also provides high-level consulting services, including portfolio-wide audits and asset turnaround strategies, to real estate investment funds and property management groups, such as Starwood Capital, MSD Capital, and Highgate Holdings. 

A dynamic and internationally respected speaker, Vikram delivers keynote lectures, workshops and seminars worldwide, including workshops for the US Department of Commerce, Travel Distribution World Asia, Arabian Travel Market and HSMAI. He enjoys lecturing at Purdue University and BYU Hawaii to the next generation of online marketers.

He is also a highly requested speaker for the American Express/American Hotel & Lodging Association Educational Series, through which he has spoken in several states across the US. He is a favorite speaker of audience members because he emphasizes action-oriented strategies that help them differentiate themselves in their work. He also writes the popular hotel and travel marketing strategy blog: