Southern California Hotel & Lodging Conference Agenda

8:00 a.m.

Registration Opens

8:30 - 9:30 a.m. Concurrent Education Sessions

Hotel Financing for Acquisition, Construction & Multiple Properties,
Presented by Jennifer Davis, Sr. VP, TMC Financing

Hotel sales and construction are booming in California, with plenty of room to grow. The SBA 504 loan offers below market, long-term, fixed interest rates with as low as 15% down. Learn how these loans can be used for purchase, construction (land included), renovations and refinancing existing debt. Independent and franchised properties qualify and energy efficiency improvements can unlock additional capital.

ADA Website Accessibility
Presented by Raj Patel, Founder, INNsight

The American Disabilities Act (ADA) is one of the United States' more important civil rights laws, which prohibits discrimination based on a disability and guarantees equal opportunity for people with disabilities. The current ADA laws require hotels and places of public accommodation to provide "complete and equal enjoyment of goods, services, privileges, advantages or accommodations" to people with disabilities. This clause does not just apply to your bricks-and-mortar hotel, but also applies to your cyber presence, including your hotel's website, and representations on Online Travel Agent and Franchise websites, where applicable. Ensure that your hotel's website satisfies the industry standards outlined in the World Wide Web Consortium's Web Content Accessibility Guidelines (WCAG) 2.0.

9:45 - 10:45 a.m. Concurrent Education Sessions

The Top Five Wage & Labor Mistakes that Cost Employers Millions
Presented by Jeff Thurrell, Attorney, Fisher Phillips

One of the key reasons that employers get sued is wage and hour mistakes and oversights. Fisher Phillips attorneys will cover some of the primary issues employers need to focus on, such as state and local minimum wage increases, wage discrimination, and wage statements. Attendees will leave with information and tools to audit your organization's wage and hour practices to avoid costly mistakes.

Cannabis Tourism: Understanding and Preparing for the Opportunity
Presented by Brian Applegate, Founder, California Cannabis Tourism Association

On January 1st, 2018, cannabis became legalized for recreational sale in the state of California.  Tourism is a defining industry of California that will undoubtedly be impacted by the new legalized cannabis landscape. In this session, we offer a comprehensive overview of cannabis tourism, what to expect, and how to prepare. We will touch on the different methods of consumption and what is and isn't legal in the eyes of the state in regard to medical vs adult use. We will share how hotel and lodging establishments can prepare for and thoughtfully integrate cannabis into their model. We will discuss event licenses and empower you with information to be out in front of the curve of this multibillion-dollar industry.

Understanding Cal/OSHA's New Hotel Housekeeping Regulation 3345 Musculoskeletal Injury Prevention Program (MIPP)
Presented by Dr. Shelia O’Halloran, Founder, & Mark Worthen, CEO, Accurate Ergonomics

Cal/OSHA's new Hotel Housekeeping regulation goes far beyond the current ergonomic requirements found in existing Injury and Illness Prevention Programs (IIPPs). This new regulation was approved by the Office of Administrative Law and becomes effective July 1, 2018.

This will be an informative presentation that will demonstrate how to effectively implement a MIPP. The hospitality industry will now be required to dedicate time, staff involvement and resources to comply with 3345. New regulations don't have to be a negative. The new MIPP, done the right way will benefit everyone. Attendees will leave with a plan of action.

11:00 a.m. - Noon Concurrent Education Sessions

Sexual Harassment: It's a Hospitality Issue Too
Presented by Lara Shortz, Partner, Michelman & Robinson

Given the salacious daily headlines, sexual harassment and assault in the workplace is rightfully front-of-mind in workplaces throughout the country. This is particularly true in the hospitality industry, where hoteliers face threats of liability for (1) sexual assaults by guests upon hotel and resort staff, and (2) sexual harassment of employees by coworkers.

This session will offer some key takeaways; most notably, what hoteliers should do in response to sexual assault or harassment claims, and how they might avoid them in the first place.

Measuring ROI of Social Media
Presented by Elle Andress, Director of Social Media, Tambourine

Are you asking yourself how to measure the TOI of your social media accounts, but don't know where to start? Learn what content you should be producing, how to deliver it to your target audience, and how to measure your efforts.

New Tax Law Update
Presented by Shahir Hanna, Sr. Financial Representative, Principal Securities Registered Representative and Lance E. Hennesay MBA, JD Principal, Advanced Solutions

Learn about the new tax law, how it is impacting the economy, and what business and hotlier owners need to know.

12:15 - 1:30 p.m.

CH&LA Lunch & General Session

CH&LA Legislative Industry Update
Presented by Lynn Mohrfeld, CAE, President & CEO, CH&LA

CH&LA and Top Industry Trends
Presented by Robert A. Rauch, CHA, President and Chief Executive Officer, RAR Hospitality

12:15 - 1:30 p.m. AAHOA South Pacific Region Business Meeting & Lunch
1:30 p.m. - 5:00 p.m. Trade Show
4:00 - 5:00 p.m.

Reception in the Trade Show
Sponsored By Embassy Carpets