Follow the money! Is Google Analytics at work for you?

Event Details

Come to this informative webinar to learn the basics of how Google Analytics can help you determine where to spend your marketing dollars.  Direct Bookings are becoming more and more important in today's world of OTA driven bookings.  Google Analytics will help you better understand your direct side of the house.  Is your Google Analytics installed properly?  Are you using a Booking Engine that  supports E-Commerce Tracking? Do you know how to read and interpret the basic reports to understand if your marketing dollars are well spent?  We'll share this and more during this session!

Webinar Pricing:   Members - Free   |   Non-member - $99

 

Webinar presented by:

Lisa Kolb, President and Co-Founder, Acorn Internet Services Inc. - Together Lisa and her husband Mark have over 40 years of combined experience that can be put to work for you.  In 1996, after almost a decade of solely working in the corporate world of software development and design, they moved to Colorado Springs to open a bed and breakfast.  While doing software support and development for their bed and breakfast and local bed and breakfast organization’s website, the need for a quality and results based solution for the online marketing needs of others became glaringly apparent.  Thus, In March of 2002, Acorn Internet Services, Inc. was formed.  Today Acorn Internet Services is one of the largest providers to the Bed and Breakfast and Lodging industry.  The team currently consists of 30 team members, providing services to over 600 clients.