All Meetings & Events

Effective Digital Marketing Tips For California Hoteliers

Learn effective ways to attract new guests and stretch your marketing budget. Max will separate the old tired strategies from the new and effective. Learn simple tactics that any hotel can do to boost new customer growth with social media, web design, PPC, mobile & content marketing.

Follow the money! Is Google Analytics at work for you?

Come to this informative webinar to learn the basics of how Google Analytics can help you determine where to spend your marketing dollars. Direct Bookings are becoming more and more important in today's world of OTA driven bookings. Google Analytics will help you better understand your direct side of the house. Is your Google Analytics installed properly? Are you using a Booking Engine that supports E-Commerce Tracking? Do you know how to read and interpret the basic reports to understand if your marketing dollars are well spent? We'll share this and more during this session!

4th Annual Women in Leadership Forum

Join Hotel Council of San Francisco for the 4th Annual Women in Leadership Forum May 18th at the Fairmont Hotel, presented by Bay Clubs!

Northern California Hotel & Lodging Conference

CH&LA and AAHOA have partnered to bring the largest one-day conference and trade show in Northern California to the Doubletree San Jose this year.

Southern California Hotel & Lodging Conference

CH&LA and AAHOA have partnered to bring the largest one-day conference and trade show in Southern California to the Business Expo Center Anaheim this year.

Women In Lodging

Join us on May 24, 2018 at the Business Center Expo in Anaheim to hear how Liz Hall successfully manages an award winning boutique hotel. She started as their Director of Sales but is currently responsible for guest satisfaction, financial results, operations, maintenance and personnel. Last year she was awarded CH&LA’s General Manager of the Year for a small property. Find out how her education and prior work experience got her to where she is today. Join us for wine and appetizers where you will have plenty of time to connect with industry-wide top hospitality professionals.

Understanding and Using Labor Productivity Measurements in Your Hotel

In our business operators are not typically focused on units of production compared to units of labor. I have a system I teach my clients that is straightforward and does not require any software. This includes how hotels can establish key business indicators “KBI’s” for individual departments to use when planning/scheduling and tracking actual results by area. This can be readily applied to any size hotel operation with no capital cost, just some work.

How Smart Devices are Cutting Hotel Energy Costs

The average U.S. hotel/motel spends $2,196 per guest room on energy each year, but reducing these costs can be accomplished. Zen Ecosystems CEO, James McPhail will discuss how hotel stakeholders can use the latest IoT devices and technology to simply and effectively reduce energy use and benefit the bottom line. 

CH&LA Board of Directors Meeting

Understanding Yield Management Strategies

The lodging industry has continued to evolve. It's more important than ever to analyze the way you are operating your business and pricing your rooms. There is a big opportunity to increase your revenue if you can better understand the demand your business experiences. Join E Scot Fuller-Beatty, Sr. Account Manager at ThinkReservations and Innkeeper/Owner of The Chadwick Bed & Breakfast in Portland, Maine, as he walks you through various strategies of yield management. This presentation will teach you through examples, help you better understand your reports, and even discuss how you can make OTAs work for you.

AH&LA and AAHOA 2018 Legislative Action Summit

The American Hotel and Lodging Association (AHLA) and the Asian American Hotel Owners Association (AAHOA) are uniting the hotel industry to show lawmakers the strength of our industry in what will be your most important meeting of the year.  

LAS is a unique opportunity to join together with hundreds of your colleagues to meet your congressional representatives to share your story, the story of our industry, and educate Congress on the important issues affecting the hotel and lodging business.


Security Alliance Forum & Expo

Join Southern California hospitality professionals for a full day of security training and updates.

CH&LA Board of Directors Meeting

Annual Membership Luncheon & Stars of the Industry Awards

Join us for the biggest event of the year - California Hotel & Lodging Association's (CH&LA) 125th Anniversary Celebration combined with our Annual Meeting and Stars of the Industry Luncheon.

IAP - Innkeeping As a Profession

Save the date. More details coming soon.

InnSpire Conference & Marketplace

Save the date. More details coming soon.