When we say we’re all about your business, that includes quite a lot of protecting your business through advocacy. CH&LA, as the voice of the lodging industry, participates on several levels of advocacy, starting nationally with our partnership with the American Hotel & Lodging Association (AH&LA) where national issues that impact the lodging, tourism, and business climate are aggressively lobbied. In California, CH&LA actively lobbies the California State Legislature, as well as administrative and regulatory agencies. CH&LA also has local partnerships with regional lodging and destination marketing associations to address issues that could have a wider impact on the industry.

CH&LA strives to increase the industry’s impact at the Capitol in California and Washington, D.C. by establishing partnerships and participating in, and even creating, business-friendly coalitions. CH&LA has been able to effectively enhance the California lodging industry’s reach by working together with organizations including the American Hotel & Lodging Association (AH&LA), Asian American Hotel Owner’s Association (AHOAA), United States Travel Association, Visit California, CalTravel, California Restaurant Association (CRA), California Manufacturing and Trade Association (CMTA) and the California Chamber of Commerce, among others.

CH&LA’s Board of Directors sets the policies and priorities for the association under the guidance of the Government & Legal Relations Committee and support of CH&LA’s Political Action Committee (CHALPAC). These policies and priorities are implemented by the CH&LA CEO and Legislative and Communications Coordinator in conjunction with Public Policy Advocates (PPA), CH&LA’s contract lobbying firm.
"CH&LA is my connection to Sacramento and Washington, D.C. Through their legislative programs, and those of the American Hotel & Lodging Association nationally, our property is protected from adverse legislation and has benefited from all CH&LA's efforts in all aspects of governmental affairs time and time again.”

Luis C. Barrios
General Manager
Best Western Hacienda Hotel-Old Town