The California Hotel & Lodging Association produces and participates in many types of events for the benefit of our members and the industry.  From speaking at local industry meetings to statewide conferences, CH&LA seeks to educate and inform the lodging industry on the latest issues and opportunities.

We’re always adding educational events to keep the industry updated, so please be sure to keep checking back!

For event sponsorship opportunities, click here.

"CH&LA's seminar series, Disaster Preparedness, was very timely and provided industry-specific examples, crisis planning, and opened up a dialogue with emergency planning personnel that was invaluable to those in attendance."

Jim Kelly
Regional Director, Loss Prevention
Marriott International


Why the Hospitality Industry Needs to Consider Cyber Insurance

Come learn the “Top 5 reasons why Hospitality Clients need Cyber Insurance”. With each passing day, there is another cyber breach, causing many hotels and hotel management firms six and even seven figure losses. From credit card companies’ fees, to notifications, to forensic costs, a cyber breach can cause irreparable harm upon the Hospitality Industry. This seminar will explore these reasons, along with recent case studies, to help educate why cyber liability insurance is vital to your overall risk and insurance management portfolio. This course will also detail what do to in the event of a breach, and the steps recommended to help mitigate further loss....

STR Certification in Hotel Industry Analytics (CHIA) Training Session and Train the Trainer Workshop

You are cordially invited to attend a “Certification in Hotel Industry Analytics” (CHIA) training session and Train-the-Trainer workshop.

How Smart Devices are Cutting Hotel Energy Costs

The average U.S. hotel/motel spends $2,196 per guest room on energy each year, but reducing these costs can be accomplished. Zen Ecosystems CEO, James McPhail will discuss how hotel stakeholders can use the latest IoT devices and technology to simply and effectively reduce energy use and benefit the bottom line. 

CH&LA Board of Directors Meeting

Understanding Yield Management Strategies

The lodging industry has continued to evolve. It's more important than ever to analyze the way you are operating your business and pricing your rooms. There is a big opportunity to increase your revenue if you can better understand the demand your business experiences. Join E Scot Fuller-Beatty, Sr. Account Manager at ThinkReservations and Innkeeper/Owner of The Chadwick Bed & Breakfast in Portland, Maine, as he walks you through various strategies of yield management. This presentation will teach you through examples, help you better understand your reports, and even discuss how you can make OTAs work for you.

AH&LA and AAHOA 2018 Legislative Action Summit

The American Hotel and Lodging Association (AHLA) and the Asian American Hotel Owners Association (AAHOA) are uniting the hotel industry to show lawmakers the strength of our industry in what will be your most important meeting of the year.  

LAS is a unique opportunity to join together with hundreds of your colleagues to meet your congressional representatives to share your story, the story of our industry, and educate Congress on the important issues affecting the hotel and lodging business.


Security Alliance Forum & Expo (SAFE)

Join California hospitality professionals for a full day of security training and updates. This one-day conference is jam-packed with networking, education and a security expo that will showcase products and services for security professionals.  This year's conference will be greater than ever before with information appealing to all attendees.

Drive More Direct Bookings

We will share the proven tactics for driving more direct bookings. We'll share 5 actions you can do today to drive more direct bookings, including the power of your website home page, how social media truly can drive bookings, how to properly use a newsletter to drive bookings, partner packages that work and what OTAs can’t do but you can!

Back to Basics: The Importance of Revisiting Food Service Fundamentals

F&B has become a leading factor in developing a hotel’s personality, creating a sense of arrival and destination, and differentiating outstanding properties. That said, what are the tried and true fundamentals that operators should stay focused on?

CH&LA Board of Directors Meeting

Annual Membership Luncheon & Stars of the Industry Awards

Join us for the biggest event of the year - California Hotel & Lodging Association's (CH&LA) 125th Anniversary Celebration combined with our Annual Meeting and Stars of the Industry Luncheon.

IAP - Innkeeping As a Profession

Save the date. More details coming soon.

InnSpire Conference & Marketplace

Save the date. More details coming soon.