The California Hotel & Lodging Association produces and participates in many types of events for the benefit of our members and the industry.  From speaking at local industry meetings to statewide conferences, CH&LA seeks to educate and inform the lodging industry on the latest issues and opportunities.

We’re always adding educational events to keep the industry updated, so please be sure to keep checking back!

For event sponsorship opportunities, click here.

"CH&LA's seminar series, Disaster Preparedness, was very timely and provided industry-specific examples, crisis planning, and opened up a dialogue with emergency planning personnel that was invaluable to those in attendance."

Jim Kelly
Regional Director, Loss Prevention
Marriott International


Seminar & Luncheon Meeting

Join California Hotel & Lodging Association and Sacramento Hotel Association for this upcoming seminar & luncheon meeting.

Effective Digital Marketing Tips For California Hoteliers

Learn effective ways to attract new guests and stretch your marketing budget. Max will separate the old tired strategies from the new and effective. Learn simple tactics that any hotel can do to boost new customer growth with social media, web design, PPC, mobile & content marketing.

4th Annual Women in Leadership Forum

Join Hotel Council of San Francisco for the 4th Annual Women in Leadership Forum May 18th at the Fairmont Hotel, presented by Bay Clubs!

Northern California Hotel & Lodging Conference

CH&LA and AAHOA have partnered to bring the largest one-day conference and trade show in Northern California to the Doubletree San Jose this year.

Southern California Hotel & Lodging Conference

CH&LA and AAHOA have partnered to bring the largest one-day conference and trade show in Southern California to the Business Expo Center Anaheim this year.

Understanding and Using Labor Productivity Measurements in Your Hotel

In our business operators are not typically focused on units of production compared to units of labor. I have a system I teach my clients that is straightforward and does not require any software. This includes how hotels can establish key business indicators “KBI’s” for individual departments to use when planning/scheduling and tracking actual results by area. This can be readily applied to any size hotel operation with no capital cost, just some work.

CH&LA Board of Directors Meeting

AH&LA and AAHOA 2018 Legislative Action Summit

The American Hotel and Lodging Association (AHLA) and the Asian American Hotel Owners Association (AAHOA) are uniting the hotel industry to show lawmakers the strength of our industry in what will be your most important meeting of the year.  

LAS is a unique opportunity to join together with hundreds of your colleagues to meet your congressional representatives to share your story, the story of our industry, and educate Congress on the important issues affecting the hotel and lodging business.


Security Alliance Forum & Expo

Join Southern California hospitality professionals for a full day of security training and updates.

CH&LA Board of Directors Meeting

Annual Membership Luncheon & Stars of the Industry Awards

Join us for the biggest event of the year - California Hotel & Lodging Association's (CH&LA) 125th Anniversary Celebration combined with our Annual Meeting and Stars of the Industry Luncheon.

IAP - Innkeeping As a Profession

Save the date. More details coming soon.

InnSpire Conference & Marketplace

Save the date. More details coming soon.