The California Hotel & Lodging Association produces and participates in many types of events for the benefit of our members and the industry.  From speaking at local industry meetings to statewide conferences, CH&LA seeks to educate and inform the lodging industry on the latest issues and opportunities.

We’re always adding educational events to keep the industry updated, so please be sure to keep checking back!

For event sponsorship opportunities, click here.

"CH&LA's seminar series, Disaster Preparedness, was very timely and provided industry-specific examples, crisis planning, and opened up a dialogue with emergency planning personnel that was invaluable to those in attendance."

Jim Kelly
Regional Director, Loss Prevention
Marriott International


Security Alliance Forum & Expo (SAFE)

Join California hospitality professionals for a full day of security training and updates. This one-day conference is jam-packed with networking, education and a security expo that will showcase products and services for security professionals.  This year's conference will be greater than ever before with information appealing to all attendees.

Hotel Association of Los Angeles Luncheon

With the rapid growth of the vacation rental platforms like Airbnb, VRBO, Flipkey and Homeaway, many local governments have been caught flat footed attempting to deal with the impact of an industry that was essentially non existent a decade ago. By attendending this session you will gain an understanding of the short-term rental phenomena and how the proliferation of short-term rentals across all types of communities is impacting the traditional lodging industry, quality of life, housing affodability, and community safety.

Drive More Direct Bookings

We will share the proven tactics for driving more direct bookings. We'll share 5 actions you can do today to drive more direct bookings, including the power of your website home page, how social media truly can drive bookings, how to properly use a newsletter to drive bookings, partner packages that work and what OTAs can’t do but you can!

Hotel Association of Los Angeles Golf Classic 2018

For over 75 years, the Hotel Association of Los Angeles has championed the interests of hotels and their suppliers, uniting a diverse and impactful cross-section of the regions's dcritical lodging industry.

30th Annual Southern California Visitor Industry Outlook Conference

Hear from noted experts, representing a range of travel sectors, offer their best assesment of Southern California economic situation and how it may affect your business.

Back to Basics: The Importance of Revisiting Food Service Fundamentals

F&B has become a leading factor in developing a hotel’s personality, creating a sense of arrival and destination, and differentiating outstanding properties. That said, what are the tried and true fundamentals that operators should stay focused on?

CH&LA Board of Directors Meeting

Annual Membership Luncheon & Stars of the Industry Awards

Join us for the biggest event of the year - California Hotel & Lodging Association's (CH&LA) 125th Anniversary Celebration combined with our Annual Meeting and Stars of the Industry Luncheon.

The Best Way to Use Your Blog to Reach New Guests

There is a lot of talk about blogging and a content strategy. With all you must do running your business and caring for guests - who has time? Well, you'd probably make the time if you saw direct results from the effort. We'll walk you through the strategy behind blogging and how to use it to reach new guests.

IAP - Innkeeping As a Profession

Save the date. More details coming soon.

InnSpire Conference & Marketplace

Save the date. More details coming soon.