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2022 Crystal Ball Conference

Thursday, August 25, 2022 11:00am - 8:00pm
The Westin Verasa Napa

1314 Mckinstry Street
Napa, CA 94559

The California Hotel & Lodging Association proudly welcomes you to attendee the exclusive 2022 Crystal Ball Conference that will expand on last year’s recovery strategies for California properties, how the pandemic’s long-term impact on travel is fairing and predictions for the future. Meet with fellow engaged hoteliers, management companies and owners to learn how hospitality has come back and what to expect for 2023 and beyond. The Crystal Ball Conference 2022 is a must-attend for the critical knowledge and insights that will define the future of California hotels.

Attendee Registration   Sponsor Registration


Take a look at last year’s Crystal Ball Conference. 


Conference Fees:
  • Hotel Attendees - $499 CHLA Members / $699 Non-members
Sponsorship Opportunities:
  • $2,499 - Vendor attendance includes sponsor logo on the website, in the program, attendee mailing list, flyer in the attendee packet, and a speaker introduction, based on availability.
Other sponsorships available:
  • $1,000 - Break Sponsor
  • $3,000 - Lunch Sponsor
  • $5,000 - Dinner Sponsor
  • In-Kind - Attendee Gift
  • In-Kind - Sponsor a Wine Tasting Experience

Contact Jennifer Flohr at with any questions. We are open to new and creative customized sponsorships.



The Westin Verasa Napa
The Westin Verasa Napa

1314 Mckinstry Street
Napa, CA 94559
United States


The Westin Verasa Napa is offering a group rate for $299/night for CHLA's Crystal Ball Conference Attendees needing accommodations August 24-26, 2022. Deadline to book is Wednesday, August 2, 2022.


CHLA Partners